Smart – Facebook Slot Machine
| Project: Quem tem um smart ganha |
Client: smart |
Agency: Proximity Portugal |
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Concept In order to do so, and following a banner campaign featuring a slot machine with the concept “Those who own smart win”, a simple slot-machine application under the same concept was created. All the users had to do was “Like” smart’s Facebook page, install the app and play the slot machine to earn points. Those with the most points by the end of the promotion won exclusive smart prizes. |
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M&M’s – M-Ball (social media)
| Project: M-Ball (social media) |
Client: M&M’s |
Agency: Proximity Portugal |
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URL: Facebook Page |
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Concept In order to prepare the public to the idea of a football which isn’t round and is completely unpredictable, we created a Petition for Sporting Unpredictability, launched and sponsored by 2 famous media personalities and comedians, Nuno Markl and Pedro Ribeiro. This petition was itself a spoof of the previous “serious” Petition for Sporting Truth, launched by a famous sports journalist. Our Petition was completely “brand-free” and 100% based on Facebook, where we managed to gather more than 2.500 fans in little over one week. To support the Petition on Facebook, teaser banners and e-mails were also created as well as extensive radio airtime, courtesy of the 2 presenters who were the “faces” of the petition. The teaser campaign ended with the official launch of the M-Ball, thus unveiling the format of the Unpredictaball, with a flashmob in the streets of Lisbon which gathered several hundred followers who then witnessed the presentation made by the 2 celebrities. |
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Delta Q – Blends
| Project: Delta Q – blends |
Client: Delta |
Agency: Proximity Portugal |
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| Tasks Creative concept Creative animation script Musical supervision Information architecture Copywriting |
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| Concept Delta Q, Delta’s capsule coffee brand, wanted to promote their new TV campaign, featuring famous portuguese comedian Bruno Nogueira interviewing their new Blends’ Capsules. The microsite presents each of the capsules in a particular and individual fashion, further deepening their personalities and traits previously introduced on the TV ads (also viewable on the microsite): |
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| Copy Get to know the coffee from the World’s best plantations. |
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San Miguel – Unique’s
| Project: Unique’s |
Client: San Miguel |
Agency: Doubleyou |
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URL: http://www.sanmiguel.es/ (select Unique’s on the menu) |
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Concept To convey the reclusive and underground feeling associated with the events, the facade of an industrial-like building was recreated to represent the entrance to the concerts. All the contents are displayed as real elements surrounding the entrance. Both concerts will be transmitted live through a video feed on the website. |
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Dodot – Dry Skins Village
| Project: Dry Skins Village |
Client: Dodot |
Agency: Doubleyou |
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Concept |
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| Copy Your baby wants to be a Dry-Skin and always have his tushy dry and protected? Easy! Baby just has to: Dress like Dry-Skin brothers
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Nike – Corrida do Tejo 2009
| Project: Corrida do Tejo 2009 |
Client: Nike |
Agency: Doubleyou |
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Concept Every year Nike organizes one of the most important foot races of the year in Lisbon: Corrida do Tejo. For the 2009 edition the website focused mainly on Nike’s Nikeplus services, specially design for core runners, and the brands’ running products. More than 10.000 people participate each year, including some of the leading athletes in the world.
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Dodot – Mother’s Day 2009
| Project: Dia de la Madre |
Client: Dodot |
Agency: Doubleyou |
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Concept |
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Copy HAPPY MOTHER’S DAY. |
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Nike / FCB – MÉS
| Project: MÉS |
Client: FC Barcelona / Nike |
Agency: Doubleyou |
| URL: http://www.mesfootball.org
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| Concept
FC Barcelona, Nike and UNHCR signed a partnership where the club and sports brand agreed to contribute to UNHCR’s efforts in helping underprivileged youth and refugees. This partnership was named MÉS (More in catalan, from FCB’s slogan “Més que un club” – “More than a club”) and a special line of clothing was created by Nike. All the money raised through MÉS will be donated to UNHCR’s ninemillion.org initiative and FCB’s Fundació FCBarcelona. A website was created to document and promote this partnership with information about the initiative, an exclusive interview with African footballer Yaya Touré and photos & specs of the products with links to nikestore.com. Users can also donate to ninemillion.org, join the facebook group (with more than 5.500 members) and download a digital pin to place on their website. |
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| Copy This is more than a match It is where MÉS allows refugee children to be part of a team, their team, and have fun together through football and education MÉS helps these children feel joy, freedom, trust, pride This is more than a victory, it is the chance to help them rebuild their lives MÉS – More than football |
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Dodot / UNICEF – 1 pack = 1 vaccine
| Project: 1 pack = 1 vaccine |
Client: Dodot / UNICEF |
Agency: Doubleyou |
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URL: http://www.dodot.es/unicef (initiative website) |
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Concept In this microsite, besides explaining the nature of the initiative, the user could watch the TV ad, download wallpapers and mobile tones, send Christmas postcards and upload photos, videos and insert comments into the Solidarity Gallery. For each photo, video and comment another vaccine was sent to Africa. An official website for the Dodot / UNICEF partnership, with all the information about the cooperation, neonatal tetanus and the initiatives enacted each year, is still online and updated yearly.
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Baileys – Frappernity
| Project: Frappernity |
Client: Baileys |
Agency: Doubleyou |
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Concept The “Frappernity” (Frappé + Fraternity) concept was developed to convey the sense of fun, complicity and freedom associated with the moments you spend with your friends during the summer. Having a drink in a perfect terrace by the beach, for example. A promotion, involving the draw of a sailboat trip and several other prizes, was created to promote the campaign. The promotion’s microsite aimed at recreating these “Frappernity Moments”, through an interactive zootrope where the user could lead a character through several idyllic summer scenarios using the mouse. Thus, the user could live beforehand the great moments in friends’ company he or she would live in case of winning the sailboat trip. |
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| Copy You and 5 friends, 5 days and 4 nights in a sailboat in Ibiza. Do you feel like it? Follow me. The Frappernity Moments begin now.
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