André L. Vasconcelos

Tasks
Creative concept
Information architecture
Copywriting
Script writing
Production supervision

Concept
Baileys launched a summer campaign based on the frappé version of their drink.

The “Frappernity” (Frappé + Fraternity) concept was developed to convey the sense of fun, complicity and freedom associated with the moments you spend with your friends during the summer. Having a drink in a perfect terrace by the beach, for example. A promotion, involving the draw of a sailboat trip and several other prizes, was created to promote the campaign.

The promotion’s microsite aimed at recreating these “Frappernity Moments”, through an interactive zootrope where the user could lead a character through several idyllic summer scenarios using the mouse. Thus, the user could live beforehand the great moments in friends’ company he or she would live in case of winning the sailboat trip.