André L. Vasconcelos

creative:strategic:digital

Dodot – Babykini

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Project:
Babykini
Client:
Dodot
Agency:
Doubleyou

URL: http://www.dodot.es/microsites/sp/babykini/

Tasks
Creative Concept
Information Architecture
Copywriting
Production supervision

Concept
To communicate Dodot’s disposable bathing suits, Babykini, a microsite with a summer/beach look & feel was created. On it, the user can read postcards were a baby retells the babykini-powered summer adventures, create and send personalized postcards, find useful information about safety and babycare during summer and in the swimming pool and, of course, all the product advantages and characteristics.

Hawai photo Hawai text Personalized postcard

Written by andrellv

4 October 2009 at 12:39

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