André L. Vasconcelos

URL: http://www.dodot.es/microsites/sp/derechos/

Tasks
Creative Concept
Architecture of Information
Copywriting
Content Management
Production Supervision

Concept
As part of the Dodot-UNICEF partnership, Dodot launched a microsite dedicated to Children’s Rights. The rights were represented as elements of a baby’s mobile.

Each right was then presented as a if a mother (the user) was explaining it to her own baby, assuring that she will always do everything so that each right is uphold.

Moreover, a true story, provided by UNICEF, was told for each right and a link to the official phrasing of the right was also present.