André L. Vasconcelos

URL: http://www.dodot.es/microsites/sp/pielessecas/

Tasks
Creative Concept
Architecture of Information
Copywriting
Animation scripting
Production Supervision

Concept
To launch their new Dodot Activity diapers, Dodot created a campaign around the Dry Skins, a tribe of Indian babies who always have their tushies dry. The campaign’s microsite recreated the tribe’s village, where the user could know discover just how their baby could also become a Dry Skin through a few entertaining interactive games and product information.

Dress like Dry-Skin brothers
Find out Dry-Skin name
Paint face like Dry-Skin
Wear Dodot Activity, have protected tushy.