André L. Vasconcelos

creative:strategic:digital

Dodot – Dry Skins Village

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Project:
Dry Skins Village
Client:
Dodot
Agency:
Doubleyou

URL: http://www.dodot.es/microsites/sp/pielessecas/

Tasks
Creative Concept
Architecture of Information
Copywriting
Animation scripting
Production Supervision

Concept
To launch their new Dodot Activity diapers, Dodot created a campaign around the Dry Skins, a tribe of Indian babies who always have their tushies dry. The campaign’s microsite recreated the tribe’s village, where the user could know discover just how their baby could also become a Dry Skin through a few entertaining interactive games and product information.

Copy
Your baby wants to be a Dry-Skin and always have his tushy dry and protected?
Easy! Baby just has to:

Dress like Dry-Skin brothers
Find out Dry-Skin name
Paint face like Dry-Skin
Wear Dodot Activity, have protected tushy.

Interactive Product Demo/Game Mouse over Paint face application


Written by andrellv

4 October 2009 at 18:41

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