André L. Vasconcelos

Tasks
Creative Concept
Copywriting

Concept
On mother’s day we wanted to simulate how a baby could congratulate his mother if he had Dodot’s website all for himself for a day. So, we replaced the usual icons on dodot.es with babylike hand drawn figures and the texts with baby gibberish sentences written in colour crayons.

Copy
We don’t understand exactly what your baby wants to say either, but we know it’s his way of telling you

HAPPY MOTHER’S DAY.
I LOVE YOU MOM!