André L. Vasconcelos

URL: http://www.dodot.es/unicef (initiative website)

Tasks
Creative concept
Communication strategy
Architecture of Information
Content management
Copywriting
Animation scripting
Production supervision

Concept
Since 2006, Dodot has been cooperating with UNICEF by offering a vaccine against neonatal tetanus to UNICEF for each pack sold in Spain and Portugal. In 2008 a microsite representing this voyage was created. It shows how a diaper or wipe bought in Spain travels to Africa to transform itself into a vaccine that saves a baby from a developing country.

In this microsite, besides explaining the nature of the initiative, the user could watch the TV ad, download wallpapers and mobile tones, send Christmas postcards and upload photos, videos and insert comments into the Solidarity Gallery. For each photo, video and comment another vaccine was sent to Africa.

An official website for the Dodot / UNICEF partnership, with all the information about the cooperation, neonatal tetanus and the initiatives enacted each year, is still online and updated yearly.