André L. Vasconcelos

URL: http://www.corridadotejo.com/

Tasks
Creative supervision
Creative concept
Information architecture
Copywriting
Content management
Production supervision

Concept

Every year Nike organizes one of the most important foot races of the year in Lisbon: Corrida do Tejo. For the 2009 edition the website focused mainly on Nike’s Nikeplus services, specially design for core runners, and the brands’ running products. More than 10.000 people participate each year, including some of the leading athletes in the world.