Nike / FCB – MÉS
| Project: MÉS |
Client: FC Barcelona / Nike |
Agency: Doubleyou |
| URL: http://www.mesfootball.org
Tasks |
||
| Concept
FC Barcelona, Nike and UNHCR signed a partnership where the club and sports brand agreed to contribute to UNHCR’s efforts in helping underprivileged youth and refugees. This partnership was named MÉS (More in catalan, from FCB’s slogan “Més que un club” – “More than a club”) and a special line of clothing was created by Nike. All the money raised through MÉS will be donated to UNHCR’s ninemillion.org initiative and FCB’s Fundació FCBarcelona. A website was created to document and promote this partnership with information about the initiative, an exclusive interview with African footballer Yaya Touré and photos & specs of the products with links to nikestore.com. Users can also donate to ninemillion.org, join the facebook group (with more than 5.500 members) and download a digital pin to place on their website. |
||
| Copy This is more than a match It is where MÉS allows refugee children to be part of a team, their team, and have fun together through football and education MÉS helps these children feel joy, freedom, trust, pride This is more than a victory, it is the chance to help them rebuild their lives MÉS – More than football |
||
