André L. Vasconcelos

URL: http://www.sanmiguel.es/ (select Unique’s on the menu)

Tasks
Creative concept
Communication strategy
Information architecture
Copywriting

Concept
San Miguel Unique’s are limited attendance events in Bilbao and Barcelona where only 600 double tickets to a Keane concert are given away through sanmiguel.es. These tickets cannot be bought or obtained outside the website.

To convey the reclusive and underground feeling associated with the events, the facade of an industrial-like building was recreated to represent the entrance to the concerts. All the contents are displayed as real elements surrounding the entrance.

Both concerts will be transmitted live through a video feed on the website.

Copy
On October 27^th and 29^th you will be able to enjoy an unique concert right here.
See you inside.