André L. Vasconcelos

Tasks
Creative concept
Information architecture
Copywriting

Concept
smart wanted to create a simple competition/promotion on Facebook in order to gather new followers and engage their current ones at their Facebook page.

In order to do so, and following a banner campaign featuring a slot machine with the concept “Those who own smart win”, a simple slot-machine application under the same concept was created. All the users had to do was “Like” smart’s Facebook page, install the app and play the slot machine to earn points.

Those with the most points by the end of the promotion won exclusive smart prizes.

Copy
Those who own smart win.
They only need to play.