André L. Vasconcelos

creative:strategic:digital

cv

Contact

e-mail: andrellv@gmail.com

Professional experience

03/2010 – PROXIMITY_DIGITAL
DIGITAL MARKETING AGENCY LISBON
Position Creative Supervisor
Tasks
  • Supervision of all the agency’s creative work.
  • Creative concept development and implementation for online advertising and integrated marketing projects.
  • Information architecture and content development and structuring (Contents Inventory, Sitemaps, Wireframes, Contents Script)
  • Strategic planning for social media communication projects
  • Copywriting
  • Community Management
  • Clients: Mercedes, smart, Banco Espírito Santo, Galp, Mimosa, Gallo, Barclaycard, Delta, Jumbo, M&M’s.
02/2008 – / 02/2010 DOUBLEYOU
INTERACTIVE AGENCY BARCELONA
Position Senior Concept Copywriter
Tasks
  • Creative concept development and implementation for online advertising and integrated marketing projects.
  • Information architecture and content development and structuring (Contents Inventory, Sitemaps, Wireframes, Contents Script)
  • Strategic planning for integrated communication projects (online – offline)
  • Copywriting
  • Management and supervision of the entire production process (interactive and multimedia).
  • Supervision of the work done by junior copywriters and interns.
  • Portuguese – Spanish – English translating and translation supervising.
  • Clients: Baileys, San Miguel, Dodot, Kandoo, Ausonia&Arbora, Nike Europe, Nike Spain, Evax FCBarcelona…
03/2007 – 02/2008 PERSPECTIVA
STRATEGIC INDUSTRIAL DESIGN BARCELONA
Position Strategic Marketing Department & Interactive Project Management
Tasks
  • Planning, development, management and execution of the company’s Interactive Strategy and Creativity projects.
  • Strategic Marketing research and analysis of Perspectiva’s competition, macro-environment and client profile.
  • Assistance in marketing strategic planning regarding product concept and positioning.
  • Branding projects’ management and development.
  • Perspectiva’s webpage strategic planning, development and management.
  • Development of Perspectiva’s new positioning and institutional speech.
  • Clients: Davi & CIA, Rainbow, Scalextric, LG, Venco and others.
12/2006 – 03/2007 REDCOON
ELECTRONICS WEBSTORE BARCELONA
Position Assistant Product Manager – Digital photo & video product range
Tasks
  • Stock and price management
  • Writing product descriptions and the company’s weekly newsletter.
  • Contact and purchasing with suppliers.
  • Management of online campaigns and promotions.
09/2003 – 09/2006 PROXIMITY PORTUGAL
DIRECT AND RELATIONSHIP MARKETING AGENCY LISBON
Position Copywriter
Tasks
  • Development of creative concepts for relationship marketing projects
  • Copywriting for mailings, WebPages, magazines, newsletters and catalogues
  • Planning and development of multimedia CRC (Costumer Relationship Cycle)  campaigns and programs for the clients
  • Creative translations from Portuguese to English and vice-versa
  • Clients: Optimus, Lactogal, Barclaycard, Tabaqueira, L’Oreal, CTT, Novis, Nike, Planmediação, Sanofi-Pasteur MSD, Olá, BES, Freeport and others
2000 – 2001 COMUNICATE LANGUAGE INSTITUTE ODIVELAS
Position English Teacher
Tasks
  • Taught English in an Cambridge-associated private institute.

Academic Experience

10/2006 – 07/2007 IDEC – UNIVERSIDAD POMPEU FABRA BARCELONA
Interactive and Direct Marketing Post-graduation. Grade: 9 (scale: 0 to 10).
1999 – 2003 UNIVERSIDADE NOVA DE LISBOA LISBON
Degree in Sciences of Communication
Specialisation in Institutional and Corporate Communication in the College of Social and Human Sciences of Lisbon’s Universidade Nova. Final average of 15 (GOOD) out of 20.

Awards

2010
2006
  • Gold Award at the Sapo Awards 2010 with the work “Delta Q – Blends”
  • Silver Caple Award at the XXVIII Caples Awards with the work “In the blink of an eye”.
  • Shortlist at the 8th Creative Club of Portugal Awards with the work “In the blink of an eye”.
2004
  • Silver Award in the 6th Creative Club of Portugal Awards, with the work “Christmas Atelier”
  • Shortlist at the Neurone Awards – The Best in Relationship Marketing, with the work “Christmas Atelier”
2003
  • 2nd place at the V Direct Universities Awards (organised by the Portuguese Postal Service and the Portuguese Association of Marketing Professionals) in the A Category, with the job “Let the be Light!” for Sport Lisboa e Benfica and the new Stadium of Light (Estádio da Luz)

Languages

Portuguese
Native language
Inglês Perfect use at all levels- 1999: Certificate of Proficiency in English
Grade: A
Spanish Proficient knowledge at all levels.
Catalan Advanced oral skills and writing comprehension, Fair written use.
French Fair written and spoken use

Written by andrellv

29 September 2009 at 20:05

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