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	<title>André L. Vasconcelos</title>
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	<link>http://andrellv.com</link>
	<description>creative:strategic:digital</description>
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		<title>André L. Vasconcelos</title>
		<link>http://andrellv.com</link>
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		<item>
		<title>Smart &#8211; Facebook Slot Machine</title>
		<link>http://andrellv.com/2010/07/27/smart-facebook-slot-machine/</link>
		<comments>http://andrellv.com/2010/07/27/smart-facebook-slot-machine/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 11:23:26 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[smart]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[mercedes]]></category>
		<category><![CDATA[slot machine]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=168</guid>
		<description><![CDATA[Project: Quem tem um smart ganha Client: smart Agency: Proximity Portugal Tasks Creative concept Information architecture Copywriting Concept smart wanted to create a simple competition/promotion on Facebook in order to gather new followers and engage their current ones at their Facebook page. In order to do so, and following a banner campaign featuring a slot [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=168&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrellv</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2010/07/slot2.png" medium="image">
			<media:title type="html">Slot Machine</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2010/07/slot21.png?w=150" medium="image">
			<media:title type="html">slot2</media:title>
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			<media:title type="html">App Tab</media:title>
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			<media:title type="html">Page Post</media:title>
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		<item>
		<title>M&amp;M&#8217;s &#8211; M-Ball (social media)</title>
		<link>http://andrellv.com/2010/07/27/mms-m-ball-social-media/</link>
		<comments>http://andrellv.com/2010/07/27/mms-m-ball-social-media/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 11:04:52 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[M&Ms]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[M-Ball]]></category>
		<category><![CDATA[Nuno Markl]]></category>
		<category><![CDATA[Pedro Ribeiro]]></category>
		<category><![CDATA[Futebol]]></category>
		<category><![CDATA[Mundial]]></category>
		<category><![CDATA[Mars]]></category>
		<category><![CDATA[Mball]]></category>
		<category><![CDATA[Petição pela Imprevisibilidade Desportiva]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=155</guid>
		<description><![CDATA[Project: M-Ball (social media) Client: M&#38;M&#8217;s Agency: Proximity Portugal URL: Facebook Page Tasks Creative concept Social Media strategy Community Management Video scripts Event concept Information architecture Copywriting Concept M&#38;M&#8217;s wanted to create a social media teaser campaign to pave they way to their big summer campaign: M-Ball the Unpredictaball. In order to prepare the public [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=155&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrellv</media:title>
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			<media:title type="html">Facebook Page</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2010/07/petition-tab.png?w=150" medium="image">
			<media:title type="html">Petition Tab</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2010/07/mball-tab.png?w=150" medium="image">
			<media:title type="html">MBall Tab</media:title>
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		<media:content url="http://img.youtube.com/vi/hQOciYsTWB4/2.jpg" medium="image" />
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		<title>Delta Q &#8211; Blends</title>
		<link>http://andrellv.com/2010/07/27/delta-q-blends/</link>
		<comments>http://andrellv.com/2010/07/27/delta-q-blends/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 10:26:41 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[Delta]]></category>
		<category><![CDATA[africa]]></category>
		<category><![CDATA[Delta Q]]></category>
		<category><![CDATA[Café]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[South Africa]]></category>
		<category><![CDATA[Brasil]]></category>
		<category><![CDATA[India]]></category>
		<category><![CDATA[Colombia]]></category>
		<category><![CDATA[Rooibos]]></category>
		<category><![CDATA[Capsule]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Bruno Nogueira]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=142</guid>
		<description><![CDATA[Project: Delta Q &#8211; blends Client: Delta Agency: Proximity Portugal URL: http://www.spots.mydeltaq.com/#/home Tasks Creative concept Creative animation script Musical supervision Information architecture Copywriting Concept Delta Q, Delta&#8217;s capsule coffee brand, wanted to promote their new TV campaign, featuring famous portuguese comedian Bruno Nogueira interviewing their new Blends&#8217; Capsules. The microsite presents each of the capsules in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=142&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrellv</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2010/07/picture-1.png" medium="image">
			<media:title type="html">Home</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2010/07/red-q.png?w=150" medium="image">
			<media:title type="html">Red Q</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2010/07/video.png?w=150" medium="image">
			<media:title type="html">Vídeo</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2010/07/unidos-do-delta-q.png?w=150" medium="image">
			<media:title type="html">Unidos do Delta Q</media:title>
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		<title>San Miguel &#8211; Unique&#8217;s</title>
		<link>http://andrellv.com/2009/10/04/san-miguel-uniques/</link>
		<comments>http://andrellv.com/2009/10/04/san-miguel-uniques/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 18:00:49 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[San Miguel]]></category>
		<category><![CDATA[concert]]></category>
		<category><![CDATA[draw]]></category>
		<category><![CDATA[keane]]></category>
		<category><![CDATA[limited]]></category>
		<category><![CDATA[live]]></category>
		<category><![CDATA[underground]]></category>
		<category><![CDATA[video feed]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=129</guid>
		<description><![CDATA[Project: Unique’s Client: San Miguel Agency: Doubleyou URL: http://www.sanmiguel.es/ (select Unique’s on the menu) Tasks Creative concept Communication strategy Information architecture Copywriting Concept San Miguel Unique’s are limited attendance events in Bilbao and Barcelona where only 600 double tickets to a Keane concert are given away through sanmiguel.es. These tickets cannot be bought or obtained [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=129&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://andrellv.com/2009/10/04/san-miguel-uniques/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/e3aa14cfb9d512603c80a2204784ccc2?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">andrellv</media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/sm_conciertos_site_03.jpg" medium="image">
			<media:title type="html">Home</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/sm_conciertos_site_01.jpg?w=150" medium="image">
			<media:title type="html">Intro</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/sm_conciertos_site_10.jpg?w=150" medium="image">
			<media:title type="html">Content</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/sm_conciertos_site_21.jpg?w=150" medium="image">
			<media:title type="html">Live concert feed</media:title>
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		<item>
		<title>Dodot  &#8211; Dry Skins Village</title>
		<link>http://andrellv.com/2009/10/04/dodot-dry-skins-village/</link>
		<comments>http://andrellv.com/2009/10/04/dodot-dry-skins-village/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 17:41:13 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[Dodot]]></category>
		<category><![CDATA[babies]]></category>
		<category><![CDATA[baby]]></category>
		<category><![CDATA[buffalo]]></category>
		<category><![CDATA[diapers]]></category>
		<category><![CDATA[dry skin]]></category>
		<category><![CDATA[indians]]></category>
		<category><![CDATA[totem]]></category>
		<category><![CDATA[tribe]]></category>
		<category><![CDATA[village]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=122</guid>
		<description><![CDATA[Project: Dry Skins Village Client: Dodot Agency: Doubleyou URL: http://www.dodot.es/microsites/sp/pielessecas/ Tasks Creative Concept Architecture of Information Copywriting Animation scripting Production Supervision Concept To launch their new Dodot Activity diapers, Dodot created a campaign around the Dry Skins, a tribe of Indian babies who always have their tushies dry. The campaign’s microsite recreated the tribe’s village, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=122&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://andrellv.com/2009/10/04/dodot-dry-skins-village/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrellv</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/09.jpg" medium="image">
			<media:title type="html">Home</media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/21.jpg?w=150" medium="image">
			<media:title type="html">Interactive Product Demo/Game</media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/24.jpg?w=150" medium="image">
			<media:title type="html">Mouse over</media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/30.jpg?w=150" medium="image">
			<media:title type="html">Paint face application</media:title>
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	</item>
		<item>
		<title>Nike &#8211; Corrida do Tejo 2009</title>
		<link>http://andrellv.com/2009/10/04/nike-corrida-do-tejo-2009/</link>
		<comments>http://andrellv.com/2009/10/04/nike-corrida-do-tejo-2009/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 17:11:07 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[Nike]]></category>
		<category><![CDATA[athletics]]></category>
		<category><![CDATA[core runners]]></category>
		<category><![CDATA[corrida do tejo]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[lisbon]]></category>
		<category><![CDATA[nikeplus]]></category>
		<category><![CDATA[nikerunning]]></category>
		<category><![CDATA[running]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=102</guid>
		<description><![CDATA[Project: Corrida do Tejo 2009 Client: Nike Agency: Doubleyou URL: http://www.corridadotejo.com/ Tasks Creative supervision Creative concept Information architecture Copywriting Content management Production supervision Concept Every year Nike organizes one of the most important foot races of the year in Lisbon: Corrida do Tejo. For the 2009 edition the website focused mainly on Nike’s Nikeplus services, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=102&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrellv</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/01-home1.jpg" medium="image">
			<media:title type="html">Home</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/02-race.jpg?w=150" medium="image">
			<media:title type="html">Race</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/03-nikeplus.jpg?w=150" medium="image">
			<media:title type="html">NikePlus</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/04-products.jpg" medium="image">
			<media:title type="html">Products</media:title>
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		<item>
		<title>Dodot &#8211; Mother&#8217;s Day 2009</title>
		<link>http://andrellv.com/2009/10/04/dodot-mothers-day-2009/</link>
		<comments>http://andrellv.com/2009/10/04/dodot-mothers-day-2009/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 16:32:06 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[Dodot]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=95</guid>
		<description><![CDATA[Project: Dia de la Madre Client: Dodot Agency: Doubleyou Tasks Creative Concept Copywriting Concept On mother’s day we wanted to simulate how a baby could congratulate his mother if he had Dodot’s website all for himself for a day. So, we replaced the usual icons on dodot.es with babylike hand drawn figures and the texts [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=95&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrellv</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/02home.jpg" medium="image">
			<media:title type="html">Dodot Home</media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/01emailing.jpg?w=150" medium="image">
			<media:title type="html">E-mail</media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/03mensaje.jpg?w=150" medium="image">
			<media:title type="html">Message </media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/04homedodot.jpg?w=150" medium="image">
			<media:title type="html">Usual home</media:title>
		</media:content>
	</item>
		<item>
		<title>Nike / FCB &#8211; MÉS</title>
		<link>http://andrellv.com/2009/10/04/nike-fcb-mes/</link>
		<comments>http://andrellv.com/2009/10/04/nike-fcb-mes/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 16:18:06 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[FC Barcelona]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[africa]]></category>
		<category><![CDATA[solidarity]]></category>
		<category><![CDATA[FCB]]></category>
		<category><![CDATA[UNHCR]]></category>
		<category><![CDATA[refugees]]></category>
		<category><![CDATA[touré yaya]]></category>
		<category><![CDATA[football]]></category>
		<category><![CDATA[futbol]]></category>
		<category><![CDATA[donations]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=88</guid>
		<description><![CDATA[Project: MÉS Client: FC Barcelona / Nike Agency: Doubleyou URL: http://www.mesfootball.org Tasks Creative supervision Creative concept Information architecture Copywriting Content management Script writing Production supervision Concept FC Barcelona, Nike and UNHCR signed a partnership where the club and sports brand agreed to contribute to UNHCR’s efforts in helping underprivileged youth and refugees. This partnership was [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=88&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">andrellv</media:title>
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			<media:title type="html">Home</media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/02-toure-yaya-interview.jpg?w=150" medium="image">
			<media:title type="html">Touré Yaya Interview</media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/03-collection.jpg?w=150" medium="image">
			<media:title type="html">Collection</media:title>
		</media:content>

		<media:content url="http://andrellv.files.wordpress.com/2009/10/04-help.jpg?w=150" medium="image">
			<media:title type="html">Help</media:title>
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		<item>
		<title>Dodot / UNICEF &#8211; 1 pack = 1 vaccine</title>
		<link>http://andrellv.com/2009/10/04/dodot-unicef-1-pack-1-vaccine/</link>
		<comments>http://andrellv.com/2009/10/04/dodot-unicef-1-pack-1-vaccine/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 15:49:16 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[Dodot]]></category>
		<category><![CDATA[UNICEF]]></category>
		<category><![CDATA[africa]]></category>
		<category><![CDATA[gallery]]></category>
		<category><![CDATA[Microsite]]></category>
		<category><![CDATA[neonatal tetanus]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[solidarity]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=82</guid>
		<description><![CDATA[Project: 1 pack = 1 vaccine Client: Dodot / UNICEF Agency: Doubleyou URL: http://www.dodot.es/unicef (initiative website) Tasks Creative concept Communication strategy Architecture of Information Content management Copywriting Animation scripting Production supervision Concept Since 2006, Dodot has been cooperating with UNICEF by offering a vaccine against neonatal tetanus to UNICEF for each pack sold in Spain [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=82&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">andrellv</media:title>
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			<media:title type="html">Travel </media:title>
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		<media:content url="http://andrellv.files.wordpress.com/2009/10/06_unicef.jpg?w=150" medium="image">
			<media:title type="html">Instructions</media:title>
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			<media:title type="html">Content example</media:title>
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		<title>Baileys &#8211; Frappernity</title>
		<link>http://andrellv.com/2009/10/04/baileys-frappernity/</link>
		<comments>http://andrellv.com/2009/10/04/baileys-frappernity/#comments</comments>
		<pubDate>Sun, 04 Oct 2009 12:11:18 +0000</pubDate>
		<dc:creator>andrellv</dc:creator>
				<category><![CDATA[Baileys]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[draw]]></category>
		<category><![CDATA[frappernity]]></category>
		<category><![CDATA[ibiza]]></category>
		<category><![CDATA[messenger]]></category>
		<category><![CDATA[Microsite]]></category>
		<category><![CDATA[prizes]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[sailboat]]></category>
		<category><![CDATA[Summer]]></category>

		<guid isPermaLink="false">http://andrellv.com/?p=71</guid>
		<description><![CDATA[Project: Frappernity Client: Baileys Agency: Doubleyou Tasks Creative concept Information architecture Copywriting Script writing Production supervision Concept Baileys launched a summer campaign based on the frappé version of their drink. The “Frappernity” (Frappé + Fraternity) concept was developed to convey the sense of fun, complicity and freedom associated with the moments you spend with your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=andrellv.com&blog=9700488&post=71&subd=andrellv&ref=&feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Scenery 01</media:title>
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