André L. Vasconcelos

URL: http://www.spots.mydeltaq.com/#/home

The microsite presents each of the capsules in a particular and individual fashion, further deepening their personalities and traits previously introduced on the TV ads (also viewable on the microsite):
South-Africa: The capsule sees into the future and through a small query tells you how long you’ll live, depending on how much Rooibos tea you consume.
India: The capsule analyses your chakhra’s alignment and counsels you on how to better balance your life.
Colombia: The capsule-cumbia band “Los Aqtivos”, sings their one-hit-wonder “El Cafecito”, while presenting a small and quite curious bio for each of the  band members.
Brasil: This capsule owns her own Samba school in Rio de Janeiro, as proven by its Facebook Page, and came to fame by dancing on national TV while being interviewed by Bruno Nogueira.

Tasks
Creative supervision
Creative concept
Information architecture
Copywriting
Content management
Script writing
Production supervision

FC Barcelona, Nike and UNHCR signed a partnership where the club and sports brand agreed to contribute to UNHCR’s efforts in helping underprivileged youth and refugees. This partnership was named MÉS (More in catalan, from FCB’s slogan “Més que un club” – “More than a club”) and a special line of clothing was created by Nike. All the money raised through MÉS will be donated to UNHCR’s ninemillion.org initiative and FCB’s Fundació FCBarcelona.

A website was created to document and promote this partnership with information about the initiative, an exclusive interview with African footballer Yaya Touré and photos & specs of the products with links to nikestore.com. Users can also donate to ninemillion.org, join the facebook group (with more than 5.500 members) and download a digital pin to place on their website.

URL: http://www.dodot.es/unicef (initiative website)

Tasks
Creative concept
Communication strategy
Architecture of Information
Content management
Copywriting
Animation scripting
Production supervision

Concept
Since 2006, Dodot has been cooperating with UNICEF by offering a vaccine against neonatal tetanus to UNICEF for each pack sold in Spain and Portugal. In 2008 a microsite representing this voyage was created. It shows how a diaper or wipe bought in Spain travels to Africa to transform itself into a vaccine that saves a baby from a developing country.

In this microsite, besides explaining the nature of the initiative, the user could watch the TV ad, download wallpapers and mobile tones, send Christmas postcards and upload photos, videos and insert comments into the Solidarity Gallery. For each photo, video and comment another vaccine was sent to Africa.

An official website for the Dodot / UNICEF partnership, with all the information about the cooperation, neonatal tetanus and the initiatives enacted each year, is still online and updated yearly.