André L. Vasconcelos

creative:strategic:digital

Posts Tagged ‘Brasil

Delta Q – Blends

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Project:
Delta Q – blends
Client:
Delta
Agency:
Proximity Portugal
 

Awards: Gold in the consumer products category in the Sapo Awards 2010.

URL: http://www.spots.mydeltaq.com/#/home

Tasks
Creative concept
Creative animation script
Musical supervision
Information architecture
Copywriting
Concept
Delta Q, Delta’s capsule coffee brand, wanted to promote their new TV campaign, featuring famous portuguese comedian Bruno Nogueira interviewing their new Blends’ Capsules. 

The microsite presents each of the capsules in a particular and individual fashion, further deepening their personalities and traits previously introduced on the TV ads (also viewable on the microsite):
South-Africa: The capsule sees into the future and through a small query tells you how long you’ll live, depending on how much Rooibos tea you consume.
India: The capsule analyses your chakhra’s alignment and counsels you on how to better balance your life.
Colombia: The capsule-cumbia band “Los Aqtivos”, sings their one-hit-wonder “El Cafecito”, while presenting a small and quite curious bio for each of the  band members.
Brasil: This capsule owns her own Samba school in Rio de Janeiro, as proven by its Facebook Page, and came to fame by dancing on national TV while being interviewed by Bruno Nogueira.

Copy
Get to know the coffee from the World’s best plantations.

Red QVídeoUnidos do Delta Q

Written by andrellv

27 July 2010 at 11:26

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