Posts Tagged ‘football’
M&M’s – M-Ball (social media)
| Project: M-Ball (social media) |
Client: M&M’s |
Agency: Proximity Portugal |
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URL: Facebook Page |
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Concept In order to prepare the public to the idea of a football which isn’t round and is completely unpredictable, we created a Petition for Sporting Unpredictability, launched and sponsored by 2 famous media personalities and comedians, Nuno Markl and Pedro Ribeiro. This petition was itself a spoof of the previous “serious” Petition for Sporting Truth, launched by a famous sports journalist. Our Petition was completely “brand-free” and 100% based on Facebook, where we managed to gather more than 2.500 fans in little over one week. To support the Petition on Facebook, teaser banners and e-mails were also created as well as extensive radio airtime, courtesy of the 2 presenters who were the “faces” of the petition. The teaser campaign ended with the official launch of the M-Ball, thus unveiling the format of the Unpredictaball, with a flashmob in the streets of Lisbon which gathered several hundred followers who then witnessed the presentation made by the 2 celebrities. |
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Nike / FCB – MÉS
| Project: MÉS |
Client: FC Barcelona / Nike |
Agency: Doubleyou |
| URL: http://www.mesfootball.org
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FC Barcelona, Nike and UNHCR signed a partnership where the club and sports brand agreed to contribute to UNHCR’s efforts in helping underprivileged youth and refugees. This partnership was named MÉS (More in catalan, from FCB’s slogan “Més que un club” – “More than a club”) and a special line of clothing was created by Nike. All the money raised through MÉS will be donated to UNHCR’s ninemillion.org initiative and FCB’s Fundació FCBarcelona. A website was created to document and promote this partnership with information about the initiative, an exclusive interview with African footballer Yaya Touré and photos & specs of the products with links to nikestore.com. Users can also donate to ninemillion.org, join the facebook group (with more than 5.500 members) and download a digital pin to place on their website. |
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| Copy This is more than a match It is where MÉS allows refugee children to be part of a team, their team, and have fun together through football and education MÉS helps these children feel joy, freedom, trust, pride This is more than a victory, it is the chance to help them rebuild their lives MÉS – More than football |
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